2015 was a noisy year, with tons of talk around the phrase “big data.” It has quickly moved from being a technical term to being a buzzword – the next frontier for productivity and advancement. Big data allows users to create big conversations about virtually anything from efficiencies to new opportunities.
IDC has predicted the Internet of Things (IoT) market will soar in the coming years from 9.1 billion installed units at the end of 2013 to 28.1 billion by 2020. This fact is proving to be true as the talk of big data becomes even louder in 2016, marking its territory in everyday business processes.
One of the buzz questions around big data is often, “How does big data affect enterprise content management?” Below are 3 reasons that big data and ECM are a match made in automation heaven:
- Data actually drives ECM to make better decisions, and the analytics used within ECM drive business processes. In other words, big data helps guide ECM’s next best action based on analytics. For example, big data can provide the information necessary to kick off a workflow or move a customer from one channel to the next.
- With the help of big data, ECM actually becomes smarter, as it’s no longer restricted to structured data. It can now handle unstructured data – such as public information, social media, and GPS locations –and incorporate it into the decisions you make in your everyday operations.
- ECM actually complements big data as well. One hiccup associated with big data is that it only scratches the surface of evaluating business processes. Since big data is so broad, it has general problems with capture, transfer and storage – basic functions of ECM. Combining ECM with big data can create perfect synergy for effective business processes.
The rapid expansion of big data into everyday businesses processes has made ECM essential for corporations. Big data is the future, and the only way to completely grasp the benefits of it is to invest in an ECM platform. To learn more about enterprise content management, download our Ultimate Guide to ECM below!
You can also learn more about the relationship between ECM and big data in this interview with Craig Le Clair, vice president and principal analyst at Forrester Research: https://www.onbase.com/en/video/